Strategic Memos & Leadership
The Peanut Butter Manifesto
Yahoo executive's leaked memo warning about spreading resources too thin, predicting the company's decline.
Download PDFZynga's Copycat Strategy
Leaked internal memo justifying Zynga's controversial strategy of copying competitors' successful games.
Download PDFSam Hinkie Resignation Letter
76ers GM's 13-page resignation letter defending "The Process" and long-term strategic thinking in basketball.
Download PDFSlack's Saddles and Bicycles
Slack CEO's memo on focusing on what matters and building products users love, not just features.
Download PDFSchultz Strategic Plan
Starbucks founder's transformation agenda memo outlining the turnaround strategy during the financial crisis.
Download PDFRoelof Botha on YouTube
Sequoia partner's investment memo on YouTube, one of the most successful venture investments ever made.
Download PDFZuckerberg on Messenger Ecosystem
Facebook's strategic vision for building a comprehensive messaging platform and ecosystem.
Download PDFZuckerberg to Systrom
Email from Zuckerberg to Instagram's Kevin Systrom during Facebook's acquisition negotiations.
Download PDFOgilvy's Principles
Advertising legend's principles for creating effective campaigns and building a creative agency.
DownloadTech Leadership & Product Philosophy
Steve Jobs on iBooks
Jobs' emails regarding Apple's iBooks strategy and negotiations with publishers during the iPad launch.
Download PDFSteve Jobs' Top 100
Jobs' annual offsite with Apple's top 100 employees, focusing on product strategy and company priorities.
Download PDFElon Musk on Tesla Efficiency
Musk's direct email to Tesla employees about productivity, meetings, and organizational efficiency.
DownloadBill Gates on Movie Maker
Gates' frustrated email about Windows Movie Maker's difficult installation process, exemplifying user-first thinking.
Download PDFBill Gates Tidal Wave Memo
Historic memo where Gates recognizes the Internet as a "tidal wave" and pivots Microsoft's entire strategy.
Download PDFSteve Yegge's Platform Rant
Google engineer's accidentally public post comparing Amazon and Google's platform philosophies.
Download PDFJavier Grillo-Marxuach on Showrunning
TV writer's comprehensive guide to showrunning, covering creative leadership and production management.
Download PDFThe Bitter Lesson
AI researcher's essay on how general methods leveraging computation ultimately win over human knowledge.
Download PDFCompleted Staff Work - IBM
IBM's philosophy on presenting solutions, not problems—bringing fully-formed recommendations to leadership.
Download PDFZero Defects Philosophy
Quality management philosophy emphasizing prevention over inspection and doing things right the first time.
Download PDFInvestment & Business Analysis
Warren Buffett on Market Predictions
Buffett's letter on the folly of market timing and the importance of long-term value investing.
Download PDFBuffett-Raikes Emails
Email correspondence between Warren Buffett and Bill Gates' close friend Jeff Raikes on investing principles.
Download PDFHoward Marks on Prediction
Oaktree Capital founder's memo on the limitations of forecasting and the nature of uncertainty in investing.
Download PDFMadoff Hedge Fund Fraud
Whistleblower's detailed analysis exposing Bernie Madoff's Ponzi scheme, ignored by the SEC for years.
Download PDFHistorical & Political Documents
Powell Memo
Confidential memo to the U.S. Chamber of Commerce outlining a strategy for corporate influence in politics.
Download PDFChurchill on Brevity
Churchill's memo demanding concise reporting from military and government officials during WWII.
DownloadWashington's Farewell Address
Washington's warning to the nation about political parties, foreign entanglements, and national unity.
Download PDFPliny and Trajan on Christians
Roman governor's letter to Emperor Trajan seeking guidance on prosecuting early Christians.
Download PDFNapoleon and Josephine
Personal correspondence between Napoleon and his wife Josephine during his military campaigns.
Download PDFShultz Foreign Policy Memo
Secretary of State's strategic memo on U.S. foreign policy during the Reagan administration.
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