Great Memos

An archive of historic business documents and strategic correspondence

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Strategic Memos & Leadership

The Peanut Butter Manifesto

2006 Brad Garlinghouse

Yahoo executive's leaked memo warning about spreading resources too thin, predicting the company's decline.

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Zynga's Copycat Strategy

2011 Zynga

Leaked internal memo justifying Zynga's controversial strategy of copying competitors' successful games.

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Sam Hinkie Resignation Letter

2016 Sam Hinkie

76ers GM's 13-page resignation letter defending "The Process" and long-term strategic thinking in basketball.

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Slack's Saddles and Bicycles

2017 Stewart Butterfield

Slack CEO's memo on focusing on what matters and building products users love, not just features.

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Schultz Strategic Plan

2008 Howard Schultz

Starbucks founder's transformation agenda memo outlining the turnaround strategy during the financial crisis.

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Roelof Botha on YouTube

2005 Roelof Botha

Sequoia partner's investment memo on YouTube, one of the most successful venture investments ever made.

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Zuckerberg on Messenger Ecosystem

2012 Mark Zuckerberg

Facebook's strategic vision for building a comprehensive messaging platform and ecosystem.

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Zuckerberg to Systrom

2012 Mark Zuckerberg

Email from Zuckerberg to Instagram's Kevin Systrom during Facebook's acquisition negotiations.

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Ogilvy's Principles

1955 David Ogilvy

Advertising legend's principles for creating effective campaigns and building a creative agency.

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Tech Leadership & Product Philosophy

Steve Jobs on iBooks

2010 Steve Jobs

Jobs' emails regarding Apple's iBooks strategy and negotiations with publishers during the iPad launch.

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Steve Jobs' Top 100

2010 Steve Jobs

Jobs' annual offsite with Apple's top 100 employees, focusing on product strategy and company priorities.

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Elon Musk on Tesla Efficiency

2018 Elon Musk

Musk's direct email to Tesla employees about productivity, meetings, and organizational efficiency.

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Bill Gates on Movie Maker

2003 Bill Gates

Gates' frustrated email about Windows Movie Maker's difficult installation process, exemplifying user-first thinking.

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Bill Gates Tidal Wave Memo

1995 Bill Gates

Historic memo where Gates recognizes the Internet as a "tidal wave" and pivots Microsoft's entire strategy.

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Steve Yegge's Platform Rant

2011 Steve Yegge

Google engineer's accidentally public post comparing Amazon and Google's platform philosophies.

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Javier Grillo-Marxuach on Showrunning

2015 Javier Grillo-Marxuach

TV writer's comprehensive guide to showrunning, covering creative leadership and production management.

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The Bitter Lesson

2019 Rich Sutton

AI researcher's essay on how general methods leveraging computation ultimately win over human knowledge.

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Completed Staff Work - IBM

1950s Thomas Watson Jr.

IBM's philosophy on presenting solutions, not problems—bringing fully-formed recommendations to leadership.

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Zero Defects Philosophy

1979 Philip Crosby

Quality management philosophy emphasizing prevention over inspection and doing things right the first time.

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Investment & Business Analysis

Warren Buffett on Market Predictions

1999 Warren Buffett

Buffett's letter on the folly of market timing and the importance of long-term value investing.

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Buffett-Raikes Emails

2009 Warren Buffett

Email correspondence between Warren Buffett and Bill Gates' close friend Jeff Raikes on investing principles.

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Howard Marks on Prediction

2001 Howard Marks

Oaktree Capital founder's memo on the limitations of forecasting and the nature of uncertainty in investing.

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Madoff Hedge Fund Fraud

2005 Harry Markopolos

Whistleblower's detailed analysis exposing Bernie Madoff's Ponzi scheme, ignored by the SEC for years.

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Historical & Political Documents

Powell Memo

1971 Lewis Powell

Confidential memo to the U.S. Chamber of Commerce outlining a strategy for corporate influence in politics.

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Churchill on Brevity

1940 Winston Churchill

Churchill's memo demanding concise reporting from military and government officials during WWII.

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Washington's Farewell Address

1796 George Washington

Washington's warning to the nation about political parties, foreign entanglements, and national unity.

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Pliny and Trajan on Christians

112 AD Pliny the Younger

Roman governor's letter to Emperor Trajan seeking guidance on prosecuting early Christians.

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Napoleon and Josephine

1796 Napoleon Bonaparte

Personal correspondence between Napoleon and his wife Josephine during his military campaigns.

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Shultz Foreign Policy Memo

1984 George Shultz

Secretary of State's strategic memo on U.S. foreign policy during the Reagan administration.

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